Search engines robots (or spiders, crawlers) and “live” users see a Website in a different way, and sometimes it happens that your Website looks very user-friendly but it’s absolutely inappropriate for SE. If you start doing search engine optimization (SEO) for the Website you may find it to be a very hard and thankless task – the SEO-ed site looks boring and looses its charm and unique style. How to keep the balance? I will give you 5 tips that will help you to make your site friendly both for users and search engines.

Tip 1.

Text content

In SEO text content is the main factor and you must give it the best place on your home page. What is the best place? Remember how a spider follows the page – it starts from meta tags collecting necessary information about the page from content of tag head and then index the content of tag body. It has only few seconds to spider the code so the text content must be placed in the fist 1/3 of the code to be indexed well until the robot quits the page and follows its further way.

Usually HTML page has table structure and many Website designers like to place image banner in the header of the page, then horizontal or vertical menu comes, and only then text section appears. It’s wrong structure and it must be changed if you want your site to be SEO friendly.

I would recommend you this way:

If you use “horizontal” structure for your site:
1. Place all page content in the table.
2. In the first row of the table place 2-3 sentences of a text. The text must contain your main keywords but at the same time must be user friendly – readable, easy to understand and interesting. How to keep the balance? For example, your Website is about new and used cars, car dealers, and car spare parts. You can write “Welcome to where you can find everything about cars, car dealers, and car spare parts” Make this text visible for users, i.e. don’t try to hide it playing with color of text and background or font size, using layers, styles, etc. – sooner or later you will be caught by search engines and penalized. Better aim all your efforts at making this piece of your home page nice and user friendly.
3. In the next row you can place image banner, Flash header, slide show, etc, i.e. graphical element that must attract attention of users.
4. In the next row you can place horizontal navigation bar (menu)
5. In the next row place main text content along with images, charts, boxes, etc.
If you use “vertical” structure for your site:
1. Place all page content in the table.
2. In the first left column of the table place 2-3 sentences of the user-friendly text with main keywords.
3. In the next column you can place logo, image, Flash slide show, etc.
4. Then you can place navigation bar, main text content, images, boxes, etc.
I have given you simple examples how to balance text content for users and robots. You can try your own options basing on the general idea.

Tip 2.


Images at your Website are needed for users to attract their attention and give them better understanding of the site theme. However search engines also pay attention to images, namely to their names and tag alt.

So it’s rationally to name image of a car car.gif or car-spare-parts.jpeg than something like bfbfjdjdj.gif or 12345.jpeg. But don’t be over-diligent naming all of the images car.gif or car-dealers.jpeg. It will be considered as spamming! Use common sense and name images according to their content but with relation to your keywords. Also remember that Google Images and other similar search engines also index the images and show them in the search results, so keep the naming rational and appropriate and it will give good results to your Website.