Modern day marketers are now spending their dollars on SEO and targeting pre-qualified customers, all of which have requested to see your services in the search engines. Imagine being able to track every product a person picked up when they entered your store, and why they put it back down again? How long did they spend in the clothing department before moving onto house wares? How about knowing which products were going to be best sellers next month before you even knew it. These are just some of the amazing benefits that all come stock and standard with a professional online marketing and SEO strategy.

Pre-Planning your SEO Success

1 – Google Trends

Are you wondering just how hot your industry is online, or maybe you are considering whether or not to introduce a new product to your online store? Just like it’s name suggests, Google trends is an amazing web application created by Google which allows you to track the popularity of any search term based upon how many times people have searched for that particular term or phrase in relations to the overall search volume in any given time period.

Let’s s use the search term “SEO” as an example; Over a 12 month period there may have be 5 million searches in total, however 3 million of those searches may have occurred over the past 2 months. This would obviously represent a very healthy upward trend for the search term “SEO” considering 60% of the 12 month search volume came in the space of the last 2 months. What’s even better is, you can also generate popularity trends for Countries, sub-regions, cities and even languages.

How powerful could these statistics be during your decision making, online strategising and pre-planning process?

Google Trends Feature – Hot Searches

Described by Google as; “With Hot Searches, you can see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time. You can see a list of today’s top 40 fastest-rising search queries in the U.S. You can also select a recent date in history to see what the top rising searches were and what the search activity looked like over the course of that day. Hot Searches are updated hourly.”

2 – Keyword Research

Keyword research is arguably the single most important step in any online marketing and SEO campaign. Why you ask? It’s quite simple really! Having a firm understanding of your business does not automatically mean that you understand how your customers are searching for your business online. Quite often the obvious search terms that would think as being most relevant to your business are not always the most beneficial for your online marketing campaign for several reasons.