That day I went home to read the legalize mixed with geek speak and attempt to make whatever sense I could out of it… and I have to confess, I still find myself re-reading it;)

When I got to Section [0096] Domain-Related Information I was very interested indeed because I knew it could effect hundreds that I manage Domain Name Service (DNS) for. Before I share the details of the story of how I tested the sole value of the prepaid domain issue on Google and in my mind, I’d like to quote the Patent Application with a special attention to item [0099]:

[0099] Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.

About the time I re-read this the second time, I grabbed my cell phone to telephone my Business Manager. – LOL

I told him, I discovered something really simple and one of the few things that will cost a few bucks, but then, it’s all relative.

One thing that everyone who knows anything about Google is that they are all about not promoting spammers! Since Spammers or fly by night get rich quick idiots use throw away domains, they never invest in their domains future… I may even have slapped myself on the forehead for the simplicity that this one little thing which makes so much sense.

I discussed with my manager peer the possibility to not test over a 9 month period because I’m just as needy as my clients are to do good on the ‘net, but to do it over a quarter of a year. The following day I proposed paying for three additional years, then a month later three more, then on the third month the remaining four so that I might better measure the results. We also determined that since we’ve had a decade to prepare our site, we could not make any other changes to so much as a single web page what-so-ever. No dotted i’s or crossed t’s because I love that humor in these days of technology. I knew that this test wouldn’t fall into the scientific quality, but figured the results could be measured, in any regard.

Now at this point I need to share the string I was trying hard to “own” for just too long a period. I’d been working on the string “National Internet Service Provider” since 2004 but just couldn’t get above page 40. Yep, not 40th place, but rather the 40th page, and I thought I knew what I was doing, because I did have over decade of experience behind me.

Ten to fourteen days after pre-paying three additional years, I did my Google research and discovered I made it to page 20. As far as I could tell that represented a 100% improvement! It was all I could do to wait another couple of weeks to pay for another three…

So when the second month rolled around, I promptly paid another three years making the total only 6 years in advance so far. Geez-O-whizo, I found myself at the bottom of page one, about 7th to 10th place. You can imagine my excitement and the even stronger desire yet to just go ahead and pay for the rest… but no, I knew that some day a story would come from the experience that would potentially benefit anyone interested. It seems enough people have asked me over the years how to do better in the engines, so mot it be.

On the third month, the remaining four years was paid giving a full decade of prepayment. It was at this point we reached the number one spot for that string I wanted so badly of “National Internet Service Provider”. Of course, a few calls and extra mail started to flow also. The down side for the Internet service business is that our bread and butter was established with traditional dial-up Internet access which has been migrating to broadband cable, DSL, and wireless. In the course of tweaking our site to reflect the commercial interest which we had maintained since 1993 on the ‘net, we started getting more commercially oriented calls. To our surprise, even from a few big companies that were looking for various access solutions to transmit cash register receipts, medical data, single source ISP billing, etc..which included dial-up National access.