Before we dive into SEO and find out more about how does SEO work, Let us first understand what exactly SEO is.

As we all know, digital landscape is evolving faster than ever before and thus creating an urgent and immediate need for all the online businesses to not just embrace but also capitalise on the rising online trends and the digital economy. Although, there are many digital marketing strategies to gain online business from, but the most effective and sustainable is the organic method, part of which is SEO or Search Engine Optimisation.

Search engine optimisation helps website, blogs or webpages to be found by the search engines for related keywords. SEO is also commonly referred to as “organic”, “natural”, “unpaid” or”earned” results.

How exactly does a Search Engine works?

There are two key steps responsible primarily for search engine results. They are as follows:

Crawling: Search engine bots crawl all the web pages linked to a website. Major search engines like Google crawl millions of pages on a daily basis.

Indexing: After fetching all the pages through crawling process, these pages are then indexed in the database for future retrieval. The process of indexation is extremely important. The more the number of indexed pages of your websites, the greater are the chances of improving your rankings. Although, it depends on the strategies you formulate.

Major Search engines update their algorithm on a regular basis and there are various factors that influence these results directly or indirectly. It is advisable to update sitemaps

How does SEO work and what are the best tips to improve SEO?

Search Engine Optimisation depends on a number of factors the influence the rankings directly or indirectly. We would uncover all of those factors in this article. Here are the key factors:

Content – It is one of the most important SEO factors. Anyone who has heard about digital marketing must have also heard that “Content is King”. It is true. On numerous occasions Google has said that it rewards sites with great content. So if you want to outsmart other websites, when it comes to SEO, you might as well want to focus on its content. Wishing content section there are some important factors that must be kept in mind such as readability, use of H1/H2 as appropriate and keeping a check on use of passive as well as repetitive sentences.

On-page SEO – If you want to outwit your rivals, You need to work on your site’s on page SEO. Get the fundamentals right. Work on the meta-description and keywords carefully. Focus on content as well as internal linking. Add relevant titles, optimise all the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add LSI keywords by keeping a check on keyword density. Length/description needs to be according to the keyword difficulty. The higher the difficulty, the detailed your content should be to outscore and please ensure you get the basic right.