SEO seems relatively easy at first, but danger lurks around every corner. One false step and all of your SEO work vanishes into a de-indexing or the dreaded Google sandbox. In this article, we’ll explore the seven SEO mistakes to avoid.

Mistake Number ONe: On-page SEO Mistakes
This is one area in which you have absolutely control. Every page should have proper Heading Tags (H1,H2,H3, etc.), Meta Tags (especially Meta Description), Alt Tags on Images, Titles, and file names. Each of these should include your keywords for the page. If you commit this sin, you will lose. These are basic OPSEO practices that your competition will implement.

Mistake Number Two: Ineffective Linking with Your Site
You cannot always control how others link to you but you can have ABSOLUTE control on how you link to yourself. If you are in a non-competitive keyword arena, effective inter-linking within your site will bring you visitors.

Mistake Number Three: Improper Keyword Usage
You should never write a page without keywords in mind. You may write a great article that nobody will ever find because nobody searches on the terms that you use. I use three tools for keyword research before I write any article that I wish to be popular for search engines: Wordtracker, Google Keyword Tool, and SEO Elite.

Mistake Four: Too Many Links Too Quickly
When someone launches their new website, they are overcome with the energy and enthusiasm to make it great. They read that inbound links are what will get you to the top of the Google results. Thus, they embark on a mission to get lots of inbound links quickly. While they may achieve short term success, their site quickly disappears from the search engines and gets placed in the Google sandbox.

Mistake Five: All InBound Links Use Same Anchor Text
Remember, Google is seeking patterns that look unnatural. One pattern that is highly unnatural is that everybody links to your site using the same anchor text. If there are no “click here for more information” type of links, then your inbound links will appear unnatural.

Recall from step #3 above, each of your pages should have multiple keywords. Use these varying keywords as anchor text while including some other variations. This will ensure that the anchor text used in your links is natural.