Search Engine Optimization (SEO) is an important component of any online business today. As Google is the preferred search engine for most World Wide Web (WWW) users globally, SEO operations are mainly centered on Google. However, one thing that is certain is that it is good content that drives web. The same therefore goes for any search engine that seeks to appreciate quality contents. As a result, one thing that online marketing campaigners say is that there is no substitute of good contents. However, you can leverage on your good contents by putting in place smart SEO techniques such as appropriate use of keywords, right use of meta tags while programming for website, submitting press releases to online directories… just to name a few.

The beauty of SEO is that it offers new ways to market your product or service if you are ready to do some hard work. For instance, while designing a website, you need to make sure that all website pages have appropriate keywords that define each page in the best way. Again, make sure that your website designer is particular about putting appropriate title bar on your home page. This makes it easy for search engine to understand what your content is meant to say. If you put a lot of keywords under Flash designing, most search engines will not be able to rate them as they cannot detect text that appears with Flash designing.

Also, make sure that you have the website that is listed on Google Directory. You can subscribe to Google Directory for free. Make sure that you read the Google Analytics page that offers many tips on making your website search-engine friendly.

If you are ready to do some in-house research on finding ways on what more you can do to raise your Google page ranking on targeted keywords, you will get competitive advantage. Putting in place a strategy where your content writing team produces useful, informative articles and blogs that are also powered with in-house SEO findings can certainly give your online marketing campaign a big breakthrough.

SEO campaign can benefit from multiple professionals within your team. If you have a good statistician, he or she can certainly formulate a linear model on use of targeted keywords and their possible impact on page ranking in future. In this way, while you engage on your core activity with your team, you also assign them relevant SEO jobs periodically so that your overall business operation gains from massive traffic to your website.

Why not do some more research on your future strategy for content writing and SEO strategy now for your website.

Recently, in September this year, social media site Twitter revamped its website. Twitter is facing increased competition from Facebook. The new Twitter comes with a redesigned new homepage with bold changes introduced, while not losing its inherent characteristics. A popular website after all evolves over time.

Unlike hacking, the good thing about researches that are carried for understanding Google search engine is that it is ethical. If one can understand how Google ratings are actually configured and helps his or her clients secure a better page ranking that will bring increased traffic, it is laudable.