Search Engine optimization, also known as SEO, is the practice of getting your website listed in the top search engines with the highest possible listing. Most SEO companies refer to search engines in general, when in reality Google is the most sought after search engine. If you get your page ranking high on Google, chances are your site will also be listed with a similar ranking on other search engines as well.

Methods applied in the past may still work for SEO today, but at the same time could end up working against your goals or do nothing for you in the long run. This is because search engines use computational rules and procedures to decide what pages will receive a higher ranking in search results. To master SEO on your own requires studying other web pages with a high list position, read of other webmasters successes and failures to see what may work for you.

Back links to your site from other quality sites with similar content will assist your efforts in gaining a higher search engine rating. If you were to write the best blog ever, you would have a very high chance of having that blog circulated. This would give you a much higher possibility of having your blog used as a reference with a link, thus creating a back link each time this is done.

Although SEO is probably the most important way to increase revenue, it’s definitely not the only way. This idea is goes against popular sites that pay closer attention to social media sites. Social media sites indeed generate a great deal of traffic, they are not sufficient alone. Search engine traffic possesses its own advantages.

If you are fortunate enough to have your listing in a first page position, you should expect to have your link visited by about 35-45% of the individuals who searched for key words related to your site. This is not random traffic generated by social media sites, this is everyday steady traffic brought to you from search engines. People who are guided to your listing due to key words they entered into the search bar of a particular search engine. Your search engine listing will not only provide more reliable visitors, it is also much easier to stay in the high visibility slot. Search engine slots require less maintenance, requiring less of your time to keep the traffic you are aiming for.

I’m not trying to steer you away from social media. I only think you should have an open perspective if you choose to go this route. Social traffic requires you to constantly update your information to have the possibility of being seen. Even this does not ensure that your post will generate traffic. Every time someone else makes a post yours is in turn moved further down the line of posts until it is gone completely.

Blogs is in the same area as social media. As with social media you must constantly post blogs in order to maintain your traffic. Not only are you always creating blogs to post, but at the same time you have to come up with a topic to cover, keep the material on topic, and ensure your blog maintains a certain level of credibility to keep your traffic flowing at a steady rate without lowering your overall credibility.

Another downfall for social media traffic falls into the “just browsing” users who are not really in the market for your product or service. Instead these users are curious to see what you have to offer. On the other hand, most of the users who search for your product in a search engine are ten times more likely to buy your items. Therefore, social media traffic is great if you are not making an attempt to turn visits into profits.