Meta tags are special HTML tags that do not modify the look of the webpage, but provide the search engines with information about the webpage. There are some attributes of the Meta tags that are super important and some that are not. You should include Meta tags on each and every page of your website, so that search engines can index those pages easier. Google does not require you to place Meta tags on your site, but some search engines will rank you higher if you do. While Google does account for over 60 percent of all search traffic on the internet, the other search engines still count for at least 40 percent. If you are looking for traffic, then every qualified visitor counts. It does not matter if a sale came from Google’s traffic or Yahoo’s. Also, why rely on just 60 percent when you can rely on closer to 100 percent, and Google will rank you slightly higher for having your Meta tags match your webpage’s content.

Format of the Meta Tag

I will dissect a Meta tag and its attributes so that we can get a better understanding of what a Meta tags does for a website. If we look at the attributes of the Meta tag, then some may apply to the website and some may not. In order to make your Meta tags you need to decide what your page is about. It is not enough to just decide on a title. You need to pick keywords that best describe your content. Your keywords need to be descriptive of the content, or if you have not written the content yet, your content should be about the keywords. There are many aspects to keywords, and this part of your SEO could literally take months if you are not careful. For simplicity, I will give a quick method of choosing keywords. This is not in full detail, but it should help.

What is a Keyword?

Keywords are words or phrases that a searching party types into a search engine’s search bar. If you did a search for golden eggs, then golden eggs would be the keyword. If you want to make sure you are writing articles that will be both useful to the reader and useful monetarily to you, then you need to do some keyword research. Simply go to the Google Keyword Research tool and type your keywords into the space provided. The results could be around 800 keywords, and you can manipulate the output for the desired information. You should look for keywords that have over 2000 global searches. Once you find a keyword that passes the global searches, then you need to click the keyword to do a Google search on them. You are searching these keywords to see the page ranks of the competing pages. You will need a tool bar to see the page ranks of the search results. A really good and free tool bar is made by SEO Book called the “SEO Toolbar.” Just install the toolbar and you will be able to find a lot of the information you will need for your optimizations. Now when you do your searches on the keyword results in the Google Keyword Tool you will notice a lot of new information appended to some of the search results. That is information about the website’s traffic, links and page rank. Just click the “?” next to the information you want and it should appear in its place. If the appended information is not there, then you simply open each page to see its page rank in the toolbar. SEO Book has extensive information about how to use their product, so I will limit my explanation. You are trying to find the page ranks of the top ten web pages that Google has on the keyword. If all ten pages are a page rank of 4 or higher and use the exact keyword in their content then you will want to find a less difficult keyword. There is a whole bunch more information on keyword research than this, but this will help you get started.