Many SEO (search engine optimisation) savvy people get caught up with measuring Google pagerank. It was once thought to be an important key in establishing high Google rankings. I prefer to interpret Pagerank as an indicator of Google’s perception of a pages authority within the web. I recommend focusing on overall SEO strategy and Pagerank will naturally rise along with rankings.

Pagerank is one of around 200 factors the Google algorithm takes into account when ranking a web page. It is a numerical index rating pages from zero to ten, ten being the highest possible score. Pagerank is believed to be continuously updated by Google, however public approximations are able to be viewed in web browsers via the Google toolbar. These values are updated at irregular intervals, but usually around tri-monthly.

So let’s examine some factors that will improve SERP’s (Search Engine Ranking Positions) and Pagerank.

1: Content

You’re probably tired of hearing about the importance of content. Yet it is important today as it ever was, perhaps more so as a lot of flash and jazzy effects permeate the web. Google obviously examines content when determining Pagerank. Therefore, one of the greatest techniques toward improving pagerank is to simply make sure your pages contain quality textual content. Of course the content should be original and relevant to the topic of the site.

Recommendations vary on the ideal length of text to include on one page. 800 words seems a reasonable balance between content and brevity. I believe there would be negligible benefit in terms of PR from pages with over 2000 words of content. However, at least 400 words is probably a good baseline to establish topic and a healthy page content vs page coding ratio.

If the content is written well your keyword should naturally appear in the prose of the page. Be sure to include your keywords in the page title and headings.

2: Inbound links

One of the predominant factors determining rankings and Pagerank are incoming to your web page. Google assumes that there must be a reason for a link to exist to your page and counts a link as a vote of confidence in the content quality of your page.

Links from high authority sites on your topic (high ranking / high PR pages) carry a far greater weight than links from sites virtually unknown to Google – or from pages/sites that have nothing to do with your site and page content.

3: Quick Links

A quick way to have Google index your site is to link to your website from a forum or regularly updated blog. These links are not likely to carry a great amount of weight, but every little helps and if you choose your forums and blogs well, the results do accumulate. Try and make your posts on topic and informative and confine your links to signatures and your profile.