Search engine ranking is one of the most important things to consider for any business that is performing online. Google is the most popular search engine and therefore everyone in the business is striving hard to get into the top 10 search results on a Google search engine. The idea behind getting the higher rank is that higher rank means more visitors on your website which in turn increases the chances of sales. Search engines are an integral part of online businesses and therefore there are lots of ways developed to assist website owners to improve search engine rankings.

Google is the favorite among all the search engines and getting the best Google rank is the dream of every website owner. In this article we will discuss how it is possible to gain better rank in a Google search engine.

The first thing that is required is to develop a list of master keywords. The list should have all the keywords that you want your website to get ranking for. It should be related to the central theme of your website and should benefit your website. Also avoid the most popular keywords that have lots of competition. This is because the higher the competition the greater the chances of failing to achieve the desired ranking. Also be sure to develop the content of the website using the keywords chosen. One should get the information that they are looking for, on your website. The information provided by your website should be relevant enough so that your audiences are satisfied with the search they have made.

Specify the prominent keywords and use them in your domain name as well. This is one of the main criterions of search engines. Also it is necessary to provide a title and a Meta tag to all the pages of your website. They should contain the keyword that you want to get ranking for. One should also include your keywords in H1 headline as well. Sprinkling of keywords throughout the page is an important requirement.

Choose a single most important keyword and then use them in titles, subtitles and header tags. Header tags are generally the H1, H2, and H3 tags in HTML. Paying attention to header tags is important. Use only the primary keywords in the header tag. One can get natural SEO if they use variations of the primary keywords in the pages.

Using proper words in the first and last paragraphs of the article is most important for SEO. The use of keywords should be in such a manner that a reader should not feel disinterested. In the process of gaining a high ranking one should not neglect the reader because if a reader is not getting what they want from your website they will never come back and visit you.