To be successful advertising your business on the internet, everything starts with an appealing, effective and “search engine friendly” website. Lacking these 3 elements, it’s going to be almost impossible for everyone to find you and your business online.

Of all 3 factors though, the most important so that you can improve your business online is to make your website “SE friendly” – and that all begins with search engine optimization or “SEO” for short.

New to SEO? In fact, most of us have no idea how search engines like Google determine exactly which websites rank at the top and which are completely ignored. So if you’re not familiar with how it all works, it’s not just you!

In short, search engine optimization or SEO is the art and science of getting your website as quick to find by the search engines as possible. So when you’re making it easy for the SE to find you…then your potential customers can find you as well.

SEO is arguably THE most important factor when it comes to setting up a profitable and successful online presence because without this, it doesn’t matter how cool your site or how earth-shatteringly incredible your product or service is, if no one can find you in Google, then it’s all for nothing.

Just How Does SEO Really Work?

Well lets say you’re a dentist in San Mateo, California and you would like to grow your business. As a dentist, potential clients looking for the services you provide may type in such terms as “san francisco dentist” or other such words into major search engines like Google, Yahoo and Bing.

In a perfect world, your website would appear on the first place ranking in Google for both of those “keywords” that your potential customer has keyed in. If your website shows up on the first page of the Google, then your potential clients will be very likely to find you and find out about your dental services:

However, if your business website isn’t showing up on the first page of search engine results, then potential clients are looking elsewhere for their dental services. Consequently, they’re going to have a really hard time finding your site and learning about what you do. The fact is, the last time YOU did some research on Google for anything, when did you ever go to the second page of search engine results? If you’re like many individuals, probably very infrequently, if at all.

The objective then, is to get your website to the first page of Google. That is where all the traffic and money is because so few people search deeper than page one.

Also the higher your business website shows up on page one the better. In addition, it’s been shown that for people that are in search of local business services online, 61% of them make a buying decision on that search!