Many websites have lost their traction in search engines in the past 24 months due to the latest Google changes tackling search engine spam and automated link building. Almost all sites were reconsidered after the algorithm changes, and many pages have still not recovered. After the several changes in search engine ranking algorithms, some sites are still standing strong, as they realized there was a need for changing their SEO strategies.

Google Panda Update

Google Panda was designed to filter out low-quality content from getting high ranking in search engines. This included spun and computer generated articles, PDF files and other publications. The first release was in 2011, and some updates were issued later on in the year. The biggest losers of Google Panda were article directories not focusing on quality checks and posting content in the right category. As many directories were labelled by the search engine giant as “content farms”, only the best survived. Ezine Articles SEO still works, thanks to the constant quality monitoring and changes in the search engine optimization changes.

Google Penguin Updates

Penguin update, introduced in April 2012 focused on search engine spam. Targeting sites trying to obtain high ranking using automated software, submission and buying links suffered. Those with a manual, relevant and well developed search engine optimization strategies did not get affected much, however, some sites with high number of backlinks suffered. Even search engines make mistakes, and that is the reason for the later updates of Google Panda and Penguin. The corrections mainly focused on eliminating false penalizing of websites and improving search results quality for users.

Future SEO Ranking Updates

It is said that later on in 2013, Google Zebra is going to make an appearance. Website owners are warned to switch to well-outlined and strategically designed SEO strategies, focus on relevancy of keywords, categories and content, as well as the quality of SEO article content writing. Google Zebra is likely to hit not only sites pulling content from other pages, spinning and automating link building, but also those spamming social media with irrelevant links and building bogus profiles for sharing links.