Business owners are always trying to keep up with the latest SEO trends to get their websites the most exposure but it is not always easy to determine what will work and what will be a waste of time. SEO techniques are always changing, but these SEO techniques are here to stay:

On-Page Content

On-page content is the most effective SEO strategy because it is not a passing trend – it is a sound long-term strategy. Using keywords naturally within the text on your website can improve rankings because it allows the search engines to know what a particular page is about. When optimizing content, you do not want to use keywords too many times or too close together because a high keyword density can cause readability to suffer.


Blogging is a great way to put out fresh highly relevant content on a regular basis to get the attention of the search engines. By maintaining a blog, you are signaling to the search engines that your company is an authority in your industry and can be trusted to provide timely information. Just like writing on-page content, you want your blog posts to include your keywords so that your posts can rank for your keywords as well.

Title Tags and Meta Descriptions

The title tag and meta description for each page on your site do matter, so you should take the time to customize them appropriately. Some people just use generic titles and descriptions (or leave the meta descriptions up to the search engines) but this is a mistake because title tags are important for SEO purposes and meta descriptions are important to searchers. The experts at Search Engine Land explain, “The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.”

Local Search

If your business has a physical location, getting plugged into local search through things like Google Maps and local directories can provide a substantial boost. This is especially true with mobile search increasing so much in recent years. As people search on the go from their mobile devices, you want your business to appear prominently. This is a great way to set your site apart from your competitors’ sites and also drive more foot traffic to your brick-and-mortar store.

Technical Elements

There are a number of technical elements that factor into search engine rankings both positively and negatively – like Google Authorship, 301 redirects, broken links, 404 errors and so forth. The major search engines all have tools that you can use for free to monitor your site and keep track of technical elements that can affect web ranking and relevancy. For instance, Google offers Google Analytics to provide site data and Google Webmaster Tools to manage 301 redirects and other technical aspects. These are great to use as a part of your SEO strategy because they give you greater search insights and control over your site.