In this guide, we’ll be explaining some of the key concepts behind Search Engine Optimisation (SEO) for people who are developing a brand new website. There’s a huge amount of SEO information available online these days and if you end up following all the advice you’ll find you are quickly contradicting yourself, normally because good advice in the SEO world gets old quickly.

Hopefully this guide will be of some help. We’re not going to go to in depth – this is in no way a complete guide for every single strategy and method used in the SEO world. Instead, we want to focus on some of the most simple and far reaching changes and knowledge you need to understand the basics of ethical SEO. As anyone in the SEO industry could tell you, any of the topics covered here could have multiple articles written just focusing on them alone and often there is more than one ‘right’ answer.

When we think of making our site optimized for search engines, it’s important to establish a balance. SEO is a crucial part of making your website stand out online and find targeted traffic, but it’s not the only thing you need to consider when creating a website. Simply applying every single SEO tactic to every site you own won’t be very effective and will be widely unnecessary. Looking too obviously ‘optimized’ will impact on your users, as well.

This is why the term ethical SEO is an important one. Ethical SEO is an SEO method that relies on trying to help Google find your page because it is relevant to searches, not just because you want the traffic. It means not trying to trick Google (or any search engine) into giving you higher rankings. Using this method will keep you safe from being punished by Google’s strict rules on SEO, and will also mean that what traffic you do get from your SEO work is actually useful and could lead to real sales.

Thinking about your Domain Name

How much does a domain name actually affect your SEO? It’s a question that’s open for debate in the SEO world. Some companies believe that using your domain name to display keywords is the best route, while others believe that keeping your domain name interesting and memorable works better.

In most cases, the latter tends to be true. A short and memorable domain name normally works best. It’s also often more practical from a brand awareness viewpoint to have a catchy name and logo rather than calling yourself something like ‘bestcheapholidaydealsandoffers’ which is both generic and difficult for users to type and remember.

Top Level Domains (TLDs) are also important. These are ends of your overall address. TLDs are incredibly cheap so there’s no reason at all not to go for quality. Avoid TLDs such as these appear cheap to many users and give the impression you’re not that bothered about your site.