There are two sides to search engine optimization (SEO). They are on-page SEO and off-page SEO and simply put the on-page SEO includes elements on your website or web page and the off-page has to do with back links that you will get to your site.

1. Determine your keywords

Using the Google external keyword tool or software like Traffic Travis you can create a list of keywords relevant to your business. Think about which keywords or phrases are the most likely to get people to do what you want them to do and focus on those keywords. Once you have your list and using Traffic Travis you will want to create a web page that focuses on that keyword or phrase.

2. Create a web page with keyword emphasis

The goal of everyone is to get better rankings to list high in the major search engines like Google, Yahoo and Bing. With this in mind you must be careful to not get involved with duplicate content. Google bots are intelligent to find duplicate content and the site that is older will be minimized in Google’s ranking. You also need to make sure you have valuable content. With that in mind you should have the keyword that you want to rank for in the search engines in the page’s content at a percentage of 1-4%. For example, if you have 400 words on your page you should have the keyword present 4-16 times. This is one of the most important tips for SEO.

3. First 50 words in the body

There is software that grades a page’s potential for ranking by determining a number of on-page values. My favorite tool, mentioned below grades your site’s SEO potential by making sure your keyword or phrase is mentioned once within the first 50 words of the body text.

4. Keywords in Page URL

When possible putting the keyword in the page name of the website is valuable. Google and other search engines consider the text in the page name to determine what the web page is about. One great thing about WordPress is that you can set up the permalinks for SEO and there is also a slug plugin that will improve your on-page SEO.

5. Keywords in Page Title

The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Your keyword or phrase must be in the title of the web page.