Launched in February 2011, Google Panda is Google’s most significant spam fighting algorithm. It is a part of Google’s core ranking algorithm. Since then, it has undergone many changes to reduce the potency of spam strategies so that searchers experience best results. In this article we explore five off-page activities that ought to be avoided for a better SEO experience.

Flash website: Any content on your website that you would like Google to crawl should be in image or text format since content or images embedded in flash are overlooked by Google’s crawler. It should also be noted that browsers such as Safari & IE don’t come with inbuilt Flash installed. In fact, iPhones do not support Flash either. This translates to a website that does not work on many systems. This goes without saying that for SEO, this turns out negatively.

Submission to low PR sites: PR essentially translates to a better page rank. Every website has a PR. This PR Index starts from 0.1 and goes up to 10. 10, being the upper limit of the spectrum indicate that the site is highly trusted and 0 translates to a less trusted website. Ensure that the website is submitted to as high a PR website as possible. Please note that in case the back link of the website comes from a low PR website, its plays negatively. In essence, quality is of outmost importance.

Directory submissions: Directory submission may not actually be outdated but it makes sense to avoid directories for link building for three main reasons:

Eventually, link building will lose all value. Once this happens the entire directory is converted to nothing more than waste.

Even right now, its value is abysmally low because the content of each link is very low. Rarely do we see anyone submitting upwards of 3 lines of content for each link on directory. It is mandatory that each link submitted on the page has around 300 words of relevant content.

Link building is time consuming. On an average, it takes around 3 months for an approval from the website admin. Broadly speaking, 80% links remain unapproved.
Spam/ Duplicate content: Post on-page optimization the most valuable factor is content. However, it is essential that content is used strategically. At the same time, this is a very challenging feat. Most Indian SEO specialists believe that by simply picking a topic, noting important aspects of the same and then tweaking words repeatedly to present content as fresh – is enough. However, this is not nearly true. Google algorithm has changed over time and now requires quality content. Google, while crawling, is able to identify that the website receives back link from similar content. Content need not be completely for Google’s bots to recognize the spam.

Irrelevant link building: Articles written to have keyword links to websites are certainly harmless. However, writing an article with the sole purpose of including keywords is a bad idea. Relativity is important. For example, if you use “Digital Marketing” in article related to personality development, it is shoddy link building and harm to the website’s long term ranking.