SEO and digital marketing has taken centre stage in my career for many, many years now. But the recent changes by Google, let’s say the last 12 months have been nothing short of dramatic. In years gone by, us SEO dudes have lived and breathed on selling this secret doctorate in search wizardry. And to some extent we had a valid case. While the core principles of SEO have never consisted of rocket science, the tools, the tricks and worm holes that we could fathom out would often mean the difference between success and failure against both our competitors and Google.

Many over analysing SEO’s are still scrambling for answers to determine were the next big product for trickery will come from, but the answers my friends are much, much simpler than that.

So with the entire buzz that is currently floating around about the search industry, let’s take a simple approach to easily understand what is in with SEO and how today’s business owners should be thinking about promoting themselves online.

1. The Quality Of Your Voice Counts

While we have been preaching articles, news and content for much longer than others, it is not an unknown fact that managing a company or personal blog on your website will help you achieve better results online. I want to emphasise, that today, the voice of your company or your person is much more important than ever before. Regularly projecting quality, current information onto your website that is relevant to your target market and followers is a critical ingredient in today’s search marketing landscape. You must find ways to separate your business from the growing bottle neck of garbage content that is available on the web. SEO experts and online marketers have abused the privilege of written content on the web for many years and now it is time for the real businesses to shine. Google is being left behind in the race for relevant information because the social world online is dictating what is good and what is bad. Google is listening to the voters, and garbage is no longer required.

2. Create Followers and Social Signals

All jokes aside, how does a politician generally win over his electorate of voters? He spends time in the community, building friends, followers and advocates. He gives quality, moral opinions then people will believe in him as a leader of their territory. Modern search engines are the same. Technology is demanding that we engage our audience socially using platforms and places where people are sharing opinions. If you can build trust in the people at a virtual level, then Google will listen to your voters. For location confirmation along with features to rate your business, then Google Plus Local is the place to begin. If it’s business to business relationships, then LinkedIn might be a great place to start. And if your company could benefit from a visual sensation, you might like to consider the emergence of Pinterest. One way or another there is a raft of social platforms that enable your business to generate social signals about your brand. There is also an abundance of features and plug-ins for your website to encourage social sharing of your voice and content. Embrace these channels now and generate a following before it’s too late!