For several years Google has been the most popular search engine. As of January 2, 2010, Google is the most used search engine with a 71.96% market share according to The following are the percentage of the subsequent sites on the ranking: Yahoo (14.81%), Bing (8.96%), (2.56%) and (0.96%). That is the main reason why the majority of Quality SEO companies today prioritize the Google rankings.

Entering the world of SEO is hard especially if you’re a newbie. To learn more. You got to be doing research and stuffs and when the search engines show the results you’ll find hard to gather the basics. It can take a couple of weeks for a beginner to grab the essentials merely because the most essential terms are not explained.

To outrank all the websites I Google top search results page, learn the basics as follows.

1. Algorithm – It is the mathematical formula used by the search engines in making a decision where to rank every web pages. In ranked order, the web pages are listed on the Search Engine Results Page.

2. Anchor Text – The text that is seen in hyperlinks. Anchor text gives the best opportunity for placement of your keywords.

3. Crawlers/Spiders/Bots – SEs use this program to crawl all the indexed websites to get the explicit information.

4. Filters – The one which is responsible for sorting out the unlikeable attributes on a web page is the filter. The ranking of a web page goes down when the filter detects malicious SEO techniques.

5. Inbound Links – This are the links from other sites going to your site. Developing inbound links or backlinks helps to establish site popularity.

6. Index – It is the storage of information on websites that search engines gain by means of searching the net. If a website is suspected of breaking the rules of search engines, it will be removed from the SE’s index.

7. Internal Links – This are the links inside your site. Internal links are great help for your keywords.

8. Keywords – Keywords can be consisted of one, two or more words, making a phrase. When someone is searching on your topic or subject, keywords are the words that are likely to be searched. They can also be connected to the search terms. Keywords are placed throughout your site to let the search engines know that your site is relevant to that search. Having a range of keywords is good for a website.

9. Outbound Links – This are the links to other sites from your sites. This can be needed to build up your relationships within the Internet community.

10. PageRank – The system used to rank all the web pages stored on index by Google. PageRank is computed through dynamic factors including quality inbound links by Google’s algorithm.

11. Visitor – The person who views your website. The most essential among all the factors since you’ll be acquiring the potential clients from them. They are also called user.